What is Storytelling and How You Can Use It

Shreya Ghosh
4 min readJun 27, 2020

The ultimate guide to storytelling.

When I was in school, I used to hate the History subject. I used to find it incredibly dull. I had a hard time memorizing all the dates and years. Luckily in my ninth year, I met a teacher who used to teach me by telling stories about our Indian History. How everything started, the Mughals, Rajput, and British Invasion. His stories were so intriguing that I fell in love with our Indian History without realizing it.

And guess what? The girl who had a tough time remembering the names of wars and treaties took a Bachelor’s Course in History. Why am I telling you this story? Well, because this story made me realize the impacts of storytelling in our lives.

Why is storytelling important? It is important because it helps the audience connect and engage emotionally. Storytelling is a brilliant strategy that can increase your business conversions rate effectively. You can use stories everywhere, from blog posts to product pages. In this article, I will tell you why you should consider storytelling a vital marketing tool to use on your blogs, articles, and web copy.

Why You Should Use Storytelling

Since the prehistoric ages, stories have always made a special place in everyone’s heart. It’s human nature to connect with…

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Shreya Ghosh

Freelance Content writer & Website Copywriter. If you need any writing help, let’s chat here: https://www.linkedin.com/in/shreyaghoshwriter/